How An Outstanding Navy Spouse Became the Self-Care Expert You Need to Know



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Navy spouse Noralee Jones is the voice and influencer behind Mrs. Navy Mama, a brand that encourages self-care to help military spouses navigate home, marriage, and motherhood one duty station at a time.

You need to get to know her: she will be real with you about military spouse life on Instagram Stories, but then offer you thoughtful ways to overcome challenges over on her blog and in her Facebook group, all with the underlying message to nurture your self-care. 


Here’s more about Noralee’s entrepreneurship journey: 


The Beginning of Mrs. Navy Mama

Noralee was a career 9-to-5er, working as a speech-language pathologist and a mom who felt the nudge to pursue her purpose in a new way. She had never focused on writing before, but after guest blogging and watching other military spouses start blogs, she decided to take a blogging course and jump in. In the beginning, she wrote about many topics. But she found that self-care for military spouses was the one thing that she could talk about all day. 


What Noralee Loves Most About Mrs. Navy Mama

Noralee loves doing her work for Mrs. Navy Mama because it’s a way for her to serve the community in a tangible yet flexible way. She works out of the home part-time and has four children, so this is something she can do in the evenings and weekends. She loves filling the cups of other women and feels that her own cup is filled in return. She learns from the spouses that reach out with questions and comments about military life. Best of all, she loves having the opportunity to meet other military spouse entrepreneurs across the branches that she may never have met otherwise. 


Business + Life Harmony

Noralee doesn’t believe that there’s a true work/life balance. There are always ups and downs in the cycle of entrepreneurship and life. But, she sets specific boundaries around when she’s working and when she’s not. She hires a regular babysitter and has a house cleaner come once a month to do the deep cleaning. She stresses that it’s important to not feel guilty about hiring help so you can focus on the things that are most meaningful to you.


What a Successful Entrepreneur Looks Like

Right now, success as an entrepreneur looks like fulfillment in experiences and opportunities that she wouldn’t get otherwise. She’s been able to cultivate new skills, have different experiences, and become involved in a community that has helped her grow. She stresses that when a business is new, it’s important to measure success in non-financial ways. Success can come in many forms; it’s up to you to define it!


Organizations and People Who Have Helped Her Build Success

InDependent - InDependent is a non-profit organization that makes wellness accessible to all military spouses. She appreciates being part of their community because their thought processes and goals align with hers. 


AMSE - The Association of Military Spouse Entrepreneurs has helped her come in contact with other business-minded military spouses who have enriched her learning and experience on her journey of building her business.


Military Spouses Who Have Found Her - Noralee finds inspiration in the stories that military spouses share in her community. What seem like normal, everyday military life stories have meaningful depth, and that keeps her going. 


Her Biggest Accomplishment

Noralee’s is proud to have written her book, the Self-Care Guide for MILSOs. It was a big labor of love that took about eight months to write. The research she conducted while writing the book really helped her develop her expertise in the area of self-care. 


Her Biggest Challenge

Being taken seriously. Noralee wants everyone to know that the numbers of followers don’t predict capability. If you give her a job, she will do it and do it well. 


Her Advice for New Bloggers

Build a solid foundation from the start. Put in the groundwork to learn SEO and work in your niche rather than having to backtrack later. 


Exciting Things to Come

She’s still working out the kinks, but she’d love to develop a companion resource for her book: a self-paced course on self-care that aids military spouses as they discover how they want to nurture their self-care and gives them the resources to do it. 


Support She Needs Right Now

Noralee would love to have some help marketing herself as a writer, entrepreneur, and defender of self-care. 


How Mrs. Navy Mama is Going to Change the World

Through the Mrs. Navy Mama community, Noralee is going to provide military spouses with the ability to make the most of their lives and not feel stagnant. Military life doesn’t have to dictate how you feel. You don’t have to put everyone and everything above yourself. There are a lot of different ways military spouses can take care of themselves, and Mrs. Navy Mama is there to show them the way.


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Kimberly Bacso is an MBA who exchanged an office with a view for a life of adventure when she became a military spouse in 2001. She is the co-founder and operations director of InDependent, a non-profit on a mission to make wellness accessible to all military spouses. She is the managing editor of Legacy Magazine, a print publication celebrating service member families and the communities that support them. Kimberly is an experienced registered yoga teacher and a lifelong vegetarian who can often be found traveling off the beaten path with her husband and teenage daughter.


Business Boundaries Are Critical for Your Survival



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Whether you are a seasoned business owner or just venturing on your first entrepreneurial journey, you probably remember a time in which having unhealthy or non-existent boundaries created conflict in your life. Have you ever said "yes" to adding one more task to your already impossible to complete to-do list? We have all been there, done that. 

Recognizing when it's appropriate to say no sounds like an easy task, but it trips many people up. Ever had a hard time telling your child that he or she couldn't get a new toy or participate in an activity? As parents, we want to provide our children with not only their needs but also their wants. 

A nostalgic example of how vital boundaries are comes from "The Simpsons" cartoon.

Bart Simpson's pranks are notorious for getting him into trouble. In one episode, Bart gets into serious trouble for a prank. Marge and Homer decide to put their foot down and banish him to his room with no dessert. While in his room, Bart is confident that one of his parents will give in and release him from his punishment. After what seems like forever, Bart starts rethinking his mischievous ways. He promises aloud to be a good boy because his parents were, for once, serious about sticking to the boundaries they set.

But in the final minutes of the episode, Homer sneaks upstairs and gives Bart some dessert. Bart, realizing that his parents have poor boundaries, does his infamous laugh, "Ha, Ha, Ha….Sucker!" Bart's boundary-testing pranks are part of what makes "The Simpsons," the long-standing satirical animated genius of its time. 

Realistically, we recognize how problematic it can be to play fast and loose with boundaries with our children, but the same rules apply when business is involved. We all want to make a good impression or put in the extra hours to get that project done, but ask yourself, "at what cost?" 

When we say "yes" to something, we say "no" to other opportunities in our lives.

Society tells women, in particular, to work harder than their male counterparts to be taken seriously and to become successful. Not having boundaries affects both our business and personal lives. It's a slippery slope; once you start to let one thing slide, it's easy to fall into a continuous cycle of poor and unhealthy boundaries.

What exactly do unhealthy boundaries look like in business? 

Constantly feeling overwhelmed, overworked, and burnt out are signs that your boundaries need to be checked and readjusted. Accepting clients outside of your posted business hours is one surefire way to quick burnout. Imagine opening your availability to accommodate all of your clients' varying schedules. Think about that for a moment. How awesome would it be if our favorite store offered hours to fit our plans? You might get a sale, but at what cost? While your family is out enjoying a beautiful Saturday afternoon, you're stuck at work. Perhaps you're not in the office, but you're home and connected to your laptop, phone, and email. There's no quality time spent with your loved ones. The tension in your relationship can quickly mount. 

As business owners, we recognize that customers are essential to your success, whether you have a product or service-based company. But are there any limitations on how much access you give to them? 

So How Do You Set Boundaries?

First, decide who your ideal client is and stop trying to fit your business to meet everyone's needs. 

Defining your niche and understanding your avatar should be done well before opening your doors. If you haven't niched down, now is the time. When first starting, you might be tempted to get any clients in the door or on your calendar. Working outside of your specialty and ideal client is another fast way to burnout. Before you know it, there's less enjoyment in your work and eventually resenting your own business. If you've ever heard of the saying, 'jack of all trades, master of none,' you understand the plight. Focus on the one thing you're great at and make sure your sales copy speaks to your avatar. For those who are outside of your niche, refer them to another great business. This referral process is an essential step in building genuine relationships with other business owners. Clients will also appreciate you looking out for their best interest and may refer someone to your business in the future. 

Next, have an honest conversation with yourself about your ability to hold clients and yourself accountable. 

Review your policies and disclosures. You must enforce your policies if you ever want to be respected in your business. Remember how Bart went back on his promise to be good once Homer displayed poor boundary enforcement? If you have a cancellation policy in your consent and disclosures, clearly explain to your client upfront and hold them accountable. Having accountability doesn't mean that you are so rigid that you never give anyone a break, but make exceptions sparingly. When you hold space for someone who doesn't respect your time, you deny that opportunity for others. That time could go to another client, or you could have enjoyed time with your loved ones. 

Finally, remind yourself of your mission and vision for your business. 

As an entrepreneur, you have the opportunity to create the business life you want to live. How does your business's mission align with your life? Many entrepreneurs wish for financial freedom and to spend more time with loved ones. When you start to feel burnt out, overworked, and off-center, remind yourself of your mission and values. Use these as a gauge for how well you are running your business. 

Healthy business boundaries will ensure you remain true to your commitments to yourself, your brand, and your family.


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Dr. LaQuista Erinna is a licensed therapist, speaker, and author. As an Army Veteran and former military spouse, she is passionate about eliminating mental health stigma in military communities. She enjoys educating and inspiring others about mental health & wellness, resiliency, and women’s empowerment. To connect with Dr. LaQuista, visit https://laquistaerinnaspeaks.com/ or @laquistaerinna on social media.