5 Businesses You Can Start Today As A Milspouse



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I'd never had trouble finding employment, but it took time to find my “dream job”. 

It was so fulfilling to have a job that I enjoyed and paid what I deserved. This made all those other jobs leading up to it worth it. Then my husband approached me about going back into the military. Of course, I support and love him, but so many things went through my mind. 

First came questions about how long he would be gone and how life would be for our future military children. But I was also scared about what I would do for work. After all, I worked hard for that job! 

So now I needed a flexible job, something that would follow me everywhere.

As a fellow military spouse, I know the struggle you may be facing in your job search. I firmly believe in maintaining your own identity apart from your spouse and their career, kids, chores, errands, and never-ending to-do lists. The best place to start is earning your own money doing something you enjoy that won’t fall apart every time deployment or a PCS comes up.

But where do you start? Here are 5 businesses that you can start today as a Milspouse. 

Virtual assistant

For many small and large business owners, having a virtual assistant is considered vital AND a lifesaver. A virtual assistant is anyone who offers services to other business owners from afar in exchange for an agreed-upon fee. Pretty simple right?

If you break down everything that you can do as a virtual assistant, you may be surprised at the options you can provide clients. These may include any of the following: 

  • customer support

  • processing online orders and refunds 

  • website design and maintenance

  • graphic design

  • calendar management and travel arrangements

  • editing and proofreading content 

  • transcription

  • bookkeeping

  • data entry

This list of tasks available for a virtual assistant is vast, and virtual assistants are always in demand. 

Freelance Writer

If you enjoy writing, you may love this one. Basically, companies hire you to write blog posts, articles, interviews, and more for their site. They could be a ‘blogger’ or a business owner that needs content but does not have time to write them. You also may consider starting your own blog to build up your portfolio before pitching to other blogs, websites, and more to provide content. Blogging can be as little as a few 300-500 word posts for $20-40 each or up to $600+ for longer posts with more research required.

Social Media Influencer 

Is there something you are passionate about? Something that you will discuss with anyone at any time? Maybe you are passionate about fashion, healthy meals, fitness, travel, or photography. Or perhaps you want to help others change their lives, learn a new skill, or gain insight about a specific topic. Influencing might be the right fit for you.  

Influencers are creators who share content while building communities around topics and niches. Instagram is a visual platform and a great place to start. Content creators covering travel, photography, fashion, beauty, fitness, food, and more find success on Instagram, as do lifestyle influencers who share aspects of their personal lives on the platform. Influencers can be found on TikTok, Facebook, Pinterest, YouTube...you name it, there is a place for social media influencers.

Social Media Manager

This is a little different than a virtual assistant. This role is focused on social media and making it work for the client. Here’s a job you can do if you have experience on social media - which most of us do! After all, social media is here to stay. Build yourself a portfolio showing that you can run groups on Facebook, work on engagement on each platform, and even come up with some sample graphics and posts. Along with Facebook, you will want to be familiar with Instagram, TikTok, and Twitter. You will need to keep on top of trends and new features with each. 

And do not forget about Pinterest! Did you know that Pinterest is a huge search engine? You can utilize it to help drive traffic to your client’s website and products directly through there. Setting up awesome pin graphics and scheduling them at the right time helps your client get the exposure they need.

These can all be automated to help you and your client schedule in advance. There are many scheduling options, such as Tailwind, Planoly, Post Planner, etc. You will want to discuss with your clients which ones they prefer, so ensure you are familiar with them. Many have free trials so you can get familiar with the features prior to clients requesting them. 

Create/Sell a Physical Product 

Can you recall a time when someone said to you, “You know, you should sell this!”? Maybe it was a screen pressed shirt you made for your kid’s 2nd birthday; some homemade decor for Christmas; a BBQ sauce you don’t even need the recipe for because it’s a part of your blood. You may also see a need for a product or something that, if created, would make life easier for others. If you have ideas like this, you can turn that into a business that will go with you wherever you are! 

Take some time to brainstorm your ideas and check out the market for similar items. Then use platforms like Etsy, Amazon, Gumroad, and even military spouse specific platforms like Spouse-ly to sell your product. 




Whatever route you choose, there are so many options for military spouses to become successful entrepreneurs. Find support that will make all the difference and don’t simply assume that military life can stop you from fulfilling your dreams. 


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Noralee Jones is a MILSO of 12 years, mom of 4, and writer/creator at Mrs. Navy Mama. Having experience with 7 deployments, 4 PCS moves alone, and the author of the Self-Care Guide for MILSOs, she is an expert on the importance of taking the time to focus on filling our bodies, minds, and souls with our individual needs in order to make the most out of our lives. She is also the Co-Author of The Newbie’s Guide to Military Life, which focuses on supporting MILSOs through the ups and downs of military life through Mrs. Navy Mama. You can find her on Instagram, Facebook, Twitter and LinkedIn.


To TikTok or Not?



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Another social media platform is quickly rising to the top of the ranks for business owners: TikTok. 

Originally a place to share short videos set to music and populated by the Gen Z crowd, TikTok has evolved quickly since its launch in 2016. It now hosts a surprising 19.4 percent of users aged 40-50+. TikTok has been on the radar of digital marketer and entrepreneur Gary Vaynerchuk for years as a potential platform for business.

TikTok is following the trend that Instagram, Facebook, and Twitter have. Once being known as “fads” for a younger generation, these are now a serious part of digital marketing. Several brands have already jumped ahead of the trend and joined TikTok to take advantage of the 800 million users worldwide, particularly its younger demographic. Chipotle, The Washington Post, and Guess are just a few brands that have been using TikTok for marketing. 

These companies are using the platform to create campaigns that engage their audiences, build trust, and show authenticity. They recognize the importance of user-generated content. User-generated content or UGC is content that has been created and published by unpaid fans-basically, digital referrals. UGC on TikTok takes the form of challenges that ask followers to use a hashtag to share the challenge and share fan-made videos highlighting the brand. 

Doing Business on TikTok

TikTok recently added the ability to include links and commerce URLs in profiles and videos. The organic reach on the platform is enormous, and now you can also drive meaningful traffic to your website.

Some of the features and statistics that make TikTok appealing to businesses:

  • TikTok has the highest follower engagement rates across 100,000 user profiles sampled from Instagram, Twitter, and TikTok in an online research project conducted by Influencer Marketing Hub

  • TikTok has loyal users that visit the app multiple times a day.

  • It had 113 million downloads in February 2020 alone.

  • It was utilized by 8.2 million women and 6.1 million men in the US alone, making women a higher target demographic.

  • Users age with the app.

  • Modifications have recently been made to accommodate businesses such as paid ads and a “Shop Now” button.

Short-form video is proving a popular way for followers to consume content across platforms. If you can create content that appeals to the demographic on TikTok, it could prove to be a pivotal marketing tool for your business.  

Use Caution with TikTok as a Military Spouse 

Unfortunately, if you happen to be a military spouse wanting to take advantage of this not yet saturated platform, there is a snag. The military and other government agencies have banned TikTok from being used on government-issued phones and warned their members to be cautious when using the app on their personal devices as well. This action comes in light of suspicions that the Chinese developed app could be a security risk. Investigations are ongoing, but you can learn more about this in these articles: 

Army Follows Pentagon Guidance, Bans Chinese-Owned TikTok App. Military.com

US government agencies are banning TikTok, the social media app teens are obsessed with, over cybersecurity fears. BusinessInsider.com

Just like every social media application, internet site, or any public situation where information has the potential to be used against the service or our government, measures must be taken to minimize risks. As spouses, we should be familiar with OPSEC measures and use our best judgment when posting pictures, blogs, or articles. Social media platforms should be no different. 


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Meet Christinna- Christinna Kitchaiya is the founder of  Bad Ass Military Moms. Having been a military wife for 18 years, and a mother for 14 years, she has been through the ups and downs and has found her passion in creating a community for others to share their stories.