Are you on Clubhouse yet?
It is an audio-only platform established in 2020 that makes it relatively easy for you to showcase your expertise, become known in your field, and expand your network of peers and dream clients. With only 10 million members, compared with 689 million on TikTok, 740 million on LinkedIn, 1 billion on Instagram, and 2.85 billion on Facebook, and rooms divided by topics, it’s easier to get people to recognize your name. This is your opportunity to be real, authentic, and in the moment, without the pressure of video.
Whether you have yet to join, or you’re already in but not yet maximizing the platform, these three tips offered by resident AMSE Clubhouse expert Amie Glazier will help you get on your way to becoming a superuser. Be sure to check out the replay of her masterclass “The Ins & Outs of Clubhouse” to learn more about these tips and deep dive into more Clubhouse features and practices.
CHOOSE A DISTINCTIVE PROFILE PHOTO
When Amie introduces herself, she gives her name and references the blue and white polkadot dress she’s wearing. This helps people navigate the room and encourages them to click through to her bio to learn more about her. Make sure you choose a photo you like because it’s better not to change it once people start to recognize it.
CAREFULLY CRAFT YOUR BIO
Your Clubhouse bio is key to finding people that care about the same things you do, helping them find you, and then letting them know how to connect with you more. Self-promotion is discouraged when speaking in a Clubhouse room, but other people in the room are likely to tap on your image to see your bio when you’re speaking. Your bio is a blank slate where you can promote away, letting people know about your brand, what you’re offering, and where they can find you.
Keywords listed in your bio help you show up in a search. For example, if you’re interested in connecting with other military spouses, putting “military spouse” in your bio is important to help searchers find you. And, that’s how you can find your people. You can also ping people to join a room by using keywords. That can help you invite people to your rooms, and if you include the words in your bio, you’ll get a notice when people are discussing topics of interest to you.
Amie’s bio (@amieglazier) is a great example to follow if you’re looking for inspiration. She prominently places important keywords and uses friendly formatting with plenty of emojis.
Elements she includes are:
● Overarching titles of what she does professionally
● Military Spouse Entrepreneur (keywords!)
● Statement of credibility helping people trust what she has to say
● Where and when people can find rooms she hosts on Clubhouse
● An ask to connect on a project she’s working on
● A promo for her business along with the social handle and website
● A promo for the AMSE chapter she leads along with the email address and website
● How to connect with her including her email address and where to find her on LinkedIn and Instagram
● How to engage with her on Clubhouse including rooms to ping her about and topics she’s happy to co-moderate
● A short bio about her
Your bio will definitely look different depending on your needs, priorities, and affiliations, but Amie’s well-rounded example can offer you ideas of what’s possible.
SPEAK UP
Clubhouse is designed for you to join a room as you’re going about life so it’s easy to be a passive participant. However, if you want to expand your network by building your personal and business brand, raise your hand to be invited on stage. This is a huge difference between Clubhouse and a podcast. You get to participate in the conversation and moderators are usually pretty methodical about letting those up on stage know when it’s their turn to speak. You’ll have the opportunity to ask a question or share a tip.
If you speak regularly on a topic, moderators and participants will start to remember you. If people like what you say, they’ll follow you and check out your bio. Moderators may even ping you into a room when they have a question about your area of expertise. Amie says, “Speak up in every single room you’re in when you have something relevant to say. You have a voice. You have valuable gems to add to a room.”
These are some ways to use Clubhouse to expand your network for your personal and professional brands.
Tune into the masterclass to learn even more about how to get set up on Clubhouse and little nuances you may not know about yet. If you’re not a member of Clubhouse yet, ask in our AMSE Slack for an invite!
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For over 20 years, Kimberly Bacso has driven organizational success by leading educational and wellness initiatives. Highly skilled in creating digital content strategies, she’s grown communities with word-of-mouth, grassroots approach. She is a proud U.S. military spouse who has founded thriving brands, transformed struggling outreach efforts, and catalyzed a group of 150+ writers from the ground up within the health and wellness space. She is the managing editor of Legacy Magazine and an experienced registered yoga teacher. When she’s not working, you can find her trying new plant-based recipes or traveling off the beaten path with her husband and teenage daughter.
