AMSE and Hubspot for Startups. The ins and outs.
For a startup, it is essential to scale, adding customers, and increasing revenue without incurring a large amount of extra cost. Gaining traction is difficult for a startup working with little capital and resources, but there are solutions to this problem. Inbound marketing being today’s go-to.
A Quick Note on Inbound Marketing
Inbound marketing uses content that is tailored to appeal to your target audience or ideal client. It is all about converting those that are absorbing the content into paying customers by building credibility.
Inbound marketing proves to hold its own when it comes to generating leads compared to outbound efforts:
Inbound leads cost 49% less than outbound leads.
Inbound marketing delivers 54% more qualified leads through a sales funnel than outbound marketing.
Companies using inbound marketing campaigns experience 3x higher ROI than what they get from outbound marketing campaigns.
So, how do you "Inbound Market"?
There are several different moving parts to inbound marketing, we won’t get into that here, but the automation tools and software needed to optimize inbound marketing are many. You need to know what is right for your startup and your marketing goals. Inbound marketing is also expensive, especially for a startup trying to scale with little to no capital. Fortunately, there is a place to grab all the software, training, and advice about what to use for your marketing needs at a discounted rate for qualifying startups!
Here are the ins and outs of AMSE’s partner Hubspot for Startups.
What is Hubspot for Startups?
Hubspot for Startups is a growth platform designed to help you gain and retain customers.
They provide scalable tools, strategy, and support for startups, including all-in-one inbound marketing tools that make it easy to plan, launch, and analyze your campaign.
Is your startup eligible for Hubspot's discount program?
To be eligible for HubSpot for Startups, you must be associated with one of their partners, and meet the funding criteria. A startup with under $2 million in funding, is eligible for up to 90% off of HubSpot software in the first year, 50% off in the second year, and 25% off ongoing.
How does this benefit Military Spouse startups?
As military spouses, we understand how important it is to have a community backing us up. We thrive on connection. We also need simplicity. When looking for tools and support for our businesses, we look to the same things.
Here is why Hubspot has what we are looking for:
Hubspot’s focus on community building with inbound marketing resonates with so many of the missions of military spouse startups.
Qualifying startups are provided with support and mentorship through an exclusive community. Hubspot focuses on content marketing with the products they offer to include training and software that grows with your startup.
They make it easy to integrate and grow your startup with Stripe, Zapier, and more. And with a free CRM to track customer data, a military spouse startup couldn’t ask for more.
Yet, this program has the potential to replace the current systems you are using in your startup now. Email marketing, calendars, payment system, blogging platform, SEO, and analytics, and more all in one.
24/7 customer support is a plus for our military community based all over the world. This way, issues can be addressed faster.
What is the cost?
There are three customizable options. An all-in-one inbound marketing package, marketing, sales, and customer service software bundle, and sales and CRM. The website provides a pricing calculator, or you can work with an expert to find out just what is best suited for your business. When working with an official partner of Hubspot, you could be eligible for up to 90% off Hubspot Growth Platform.
AMSE is an official Hubspot for Startups partner.
If you are an AMSE member, login to Hubspot for Startups, select AMSE as your organization and enjoy the benefits and member perks today.
Meet Christinna- Christinna Kitchaiya is the founder of Bad Ass Military Moms. Having been a military wife for 18 years, and a mother for 14 years, she has been through the ups and downs and has found her passion in creating a community for others to share their stories.
