Instagram is an incredible platform to grow your business, create a community, and gain clients! But one of the best parts about Instagram that many are not using to its full potential is Instagram stories!
Why is it so essential to utilize Instagram stories for your business?
One of the most critical aspects of marketing your business is gaining visibility and creating a know, like, and trust factor with your community! And one of the best ways to do this is through Instagram stories.
Stories are one of the fastest-growing features in terms of social media marketing.
But how exactly do we utilize them to grow our business?
Here are 3 ways to use Instagram stories to grow your business:
1. Serve your community more effectively, or some may refer to it as market research. I have used Instagram stories to help me create every single offer in my business. I do this by using the features within Instagram stories, for example, the polling feature. Poll your audience on which product design they prefer, what areas they are struggling with when it comes to your expertise, or what kind of services/product they would like to see from you. This is also how I create my content for social media (asking my community what topics they want to hear about).
2. Build Authority - Use Instagram Stories as another way to show you are the expert within your niche. You have a lot of knowledge and people need your expertise. I do this every week by doing mini-trainings on my Instagram Stories. I poll my audience at the beginning of the week and ask what topic they want the mini-training to be about. Then the mini-training consistent of 2-3 actionable items they can do to overcome their struggle. This gives your community a quick win and really positions you as the go-to person for your niche.
3. Gain trust- Video allows people to get to know you as a person. Let your beautiful personality show! People buy from people and the best way to build that connection with your community is through video. There are so many people out there that sell your exact same services/product, but none of them have your personality.
While Instagram Stories are a very powerful tool to utilize when marketing your business - I’m not downplaying the factor that it is scary to start doing if you have never done them before.
Just know you are not alone and every single person on Instagram stories was nervous and fearful when they started. But it gets easier! You just have to start!
Additional Resources:
Meet Kaila-
Kaila an Air Force veteran, current military spouse, and marketing consultant for service-based entrepreneurs. She helps entrepreneurs clarify their message and gain visibility. Find more from her at www.kailaruan.com. She is stationed in San Antonio, TX, with her husband and three children.
