Kids in the Boardroom: 3 Reasons Companies Should Embrace This NOW



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When I graduated from college and went into the workforce, I was the type of employee many companies would want. I would arrive early, stay late, and work weekends. I was always available for on-call hours. 

When my husband joined the military and I found out I was pregnant shortly after, I figured it wouldn’t be too hard to continue to work. Sure, I may need to go part-time and find something more flexible. But there must be jobs like that, right? 

Nothing prepared me for what the future would bring. 

Too Many Challenges 

Working parents have the burden of juggling all the dynamics. From childcare costs to maintaining that work/life balance, it can sometimes feel like you never have enough hours in the day. 

Add a pandemic into the mix, and life gets a lot more complicated.

Many working parents had an especially difficult time in this sudden transition. Working from home while caring for your children is an enormous challenge. It's draining when you feel you must be giving 100% of yourself to your job and 100% of yourself to your kids. Finding safe, in-home childcare for your children as you work and while they're out of school is also a burden financially, mentally, and emotionally.

If you don't find adequate child care to do your job, you could get fired. If you ignore your kids, that makes you feel like a failure. If your children are a distraction while you work from home (and they will be), you could be reprimanded.

By giving working parents the time and support they need to care for their children AND be the best employees they can be with workplace family-friendly policies – like increased remote learning opportunities, paid parental leave, paid sick leave, flexible work arrangements and access to affordable, quality childcare – there are a lot of positives for those companies in the future. 

Here are three main reasons why “kids in the boardroom” should be more widely accepted. 


More Consistency with Work

I can’t even tell you how many times I have had to take time off work for something having to do with my children - and this was before a pandemic. After all, I have four of them. It was usually nothing serious, but when childcare is sparse and I have a husband deployed, I end up being the person to make the sacrifice. Now that there are fewer child care options. With schools are closed or modifying their schedules, the burden falls on me even more than before. 

By allowing kids to be present during work hours, there are fewer opportunities for missed work days/hours. Working parents are masters at multitasking; the flexibility of scheduling meetings, working blocks, and client projects around the schedule in the home allows them to care for their families AND get the job done. Sure, things will come up. But overall, there will be more consistency and productivity, especially when evaluated by project completion versus hours worked. 

Employee Retention 

There’s a common misconception that expecting mothers or new mothers won’t stay at their companies for long. In reality, most working moms that I have come in contact with are interested in a role that offers stability, support, and lasting opportunities to grow within the company.

If you build a company for parents, they will come AND stay. Take advantage of technology and provide support for working parents. Even as family dynamics, military orders, and CDC recommendations change, the work can still move forward. 

Greater Morale

Countless studies show that a work-life balance (or a lack thereof) directly affects the productivity of a company. Even still, many Americans feel they are unable to take time off (to include their paid vacation time) or they will be perceived as a “slacker”. This can be very taxing on all employees but especially those with children.

When a company has a culture that respects flexibility and reasonable working hours (vital for ALL employees but especially families), they encourage employees to work smartly, not endlessly. This builds an overall culture of a company that not only cares for their bottom line but also cares for its employees and places value on them and their families. 

The result is a trickle-down effect that encourages everyone to avoid burnout while also—and this is essential—appealing to new talent that’s drawn to companies that prove they value work-life balance. 

The Bottom Line

Although many companies have begun to embrace the concept of children in the workplace, it is still a learning curve. During this time of transition and inconsistency, consider lobbying your government for better economic support for families and businesses, including measures that will help maintain incomes. It is vital for us to do our best to ease the burden on both businesses and families. It appears that employees may be working from home for a long time. By adopting and expanding family-friendly policies, employers have a central role to play in supporting the well-being of working parents and their children.


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Noralee Jones is a MILSO of 12 years, mom of 4, and writer/creator at Mrs. Navy Mama. Having experience with 7 deployments, 4 PCS moves alone, and the author of the Self-Care Guide for MILSOs, she is an expert on the importance of taking the time to focus on filling our bodies, minds, and souls with our individual needs in order to make the most out of our lives. She is also the Co-Author of The Newbie’s Guide to Military Life, which focuses on supporting MILSOs through the ups and downs of military life through Mrs. Navy Mama. You can find her on Instagram, Facebook, Twitter, and LinkedIn.


To TikTok or Not?



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Another social media platform is quickly rising to the top of the ranks for business owners: TikTok. 

Originally a place to share short videos set to music and populated by the Gen Z crowd, TikTok has evolved quickly since its launch in 2016. It now hosts a surprising 19.4 percent of users aged 40-50+. TikTok has been on the radar of digital marketer and entrepreneur Gary Vaynerchuk for years as a potential platform for business.

TikTok is following the trend that Instagram, Facebook, and Twitter have. Once being known as “fads” for a younger generation, these are now a serious part of digital marketing. Several brands have already jumped ahead of the trend and joined TikTok to take advantage of the 800 million users worldwide, particularly its younger demographic. Chipotle, The Washington Post, and Guess are just a few brands that have been using TikTok for marketing. 

These companies are using the platform to create campaigns that engage their audiences, build trust, and show authenticity. They recognize the importance of user-generated content. User-generated content or UGC is content that has been created and published by unpaid fans-basically, digital referrals. UGC on TikTok takes the form of challenges that ask followers to use a hashtag to share the challenge and share fan-made videos highlighting the brand. 

Doing Business on TikTok

TikTok recently added the ability to include links and commerce URLs in profiles and videos. The organic reach on the platform is enormous, and now you can also drive meaningful traffic to your website.

Some of the features and statistics that make TikTok appealing to businesses:

  • TikTok has the highest follower engagement rates across 100,000 user profiles sampled from Instagram, Twitter, and TikTok in an online research project conducted by Influencer Marketing Hub

  • TikTok has loyal users that visit the app multiple times a day.

  • It had 113 million downloads in February 2020 alone.

  • It was utilized by 8.2 million women and 6.1 million men in the US alone, making women a higher target demographic.

  • Users age with the app.

  • Modifications have recently been made to accommodate businesses such as paid ads and a “Shop Now” button.

Short-form video is proving a popular way for followers to consume content across platforms. If you can create content that appeals to the demographic on TikTok, it could prove to be a pivotal marketing tool for your business.  

Use Caution with TikTok as a Military Spouse 

Unfortunately, if you happen to be a military spouse wanting to take advantage of this not yet saturated platform, there is a snag. The military and other government agencies have banned TikTok from being used on government-issued phones and warned their members to be cautious when using the app on their personal devices as well. This action comes in light of suspicions that the Chinese developed app could be a security risk. Investigations are ongoing, but you can learn more about this in these articles: 

Army Follows Pentagon Guidance, Bans Chinese-Owned TikTok App. Military.com

US government agencies are banning TikTok, the social media app teens are obsessed with, over cybersecurity fears. BusinessInsider.com

Just like every social media application, internet site, or any public situation where information has the potential to be used against the service or our government, measures must be taken to minimize risks. As spouses, we should be familiar with OPSEC measures and use our best judgment when posting pictures, blogs, or articles. Social media platforms should be no different. 


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Meet Christinna- Christinna Kitchaiya is the founder of  Bad Ass Military Moms. Having been a military wife for 18 years, and a mother for 14 years, she has been through the ups and downs and has found her passion in creating a community for others to share their stories.